Activities & Experiences
Heineken Experience Ticket in Amsterdam
Available Options
Heineken® Experience Ticket + 1-Hour Canal Cruise
Included
- Admission to: Heineken Experience Tour
- 2 free beers or soft drinks
- 1-hour cruise
- Free audio guide for Heineken Experience (Available in Spanish, German, Chinese, Portuguese, French and Italian)
Not Included
- Meals and beverages
- Other personal expenses
- Tips and gratuities
Enter with voucher
Eligibility
- Participants must be aged 18+ to participate in this activity
- Participants must present proof of ID to participate in this activity
Confirmation
- You'll get confirmation within minutes. If you don't see any confirmation, reach out to our customer support.
Additional information
Disclaimer
- By booking the activity, you have acknowledged the package details and terms. We strive for a positive experience, but individual experiences may vary as some activity aspects may change due to factors beyond control
Others
- The canal cruise runs in all weather conditions
- Please note that Saturday schedules can be very busy and crowded. It is recommended to choose another activity day if your schedule permits, to avoid the big crowds
- The canal cruise is not recommended for participants with wheelchairs and strollers. Participants with disabilities can participate in the activity as long as they are able to board the boat with assistance
- Please note: The Heineken Experience must be visited at your selected date and time. A timeslot must be booked for the canal cruise at the Tours & Tickets Office (Damrak 26) upon your arrival in Amsterdam
- Please select the time slot for your visit to the Heineken Experience
- The Heineken Experience does not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience
- The Heineken Experience staff has the right to ask for an ID to confirm the ages
Usage validity
- The voucher is valid only on the specified date (and time if applicable)
Opening hours
- Heineken Experience
- From July 1st – September 2nd the opening hours are as follows-
- Monday to Sunday - 10:30 – 18:45 (Last time slot for entry)
- Building closes at 21:00
- Opening hours and closure dates may change. Kindly check for the latest information before your visit
-
Amsterdam Canal Cruise (1hr)
-
Monday-Sunday:
-
10:00-20:00
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Frequency: Cruise departs every 30 minutes
Voucher type
- Present your mobile voucher
Address
-
Heineken Experience
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
-
Please refer to the map for assistance
-
Amsterdam Canal Cruise Departure Point
-
Lovers Canal Cruises, Central Station West (Prins Hendrikkade 25)
Lovers Canal Cruises, Central Station West (Prins Hendrikkade 25)
-
How to get there: 1-minute walk from Amsterdam Central Station
-
Please refer to the map for assistance
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Tours & Tickets Office (for Canal Cruise Reservation)
Damrak 26, 1012 LG Amsterdam, Netherlands
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How to get there: 3-minute walk from Amsterdam Central Station
-
Please refer to the map for assistance
I amsterdam City Card - 24 Hour Card
Included
- 1-day attraction pass
- Admission to: Free entry to Amsterdam's best museums and attractions, including Rijksmuseum, Moco Museum, Artis Royal Zoo, Stedelijk Museum, NEMO Science Museum, Rembrandt House Museum, Diamond Museum, H’ART, Amsterdam Museum, Fun Forest, This is Holland, and much [more](https://www.iamsterdam.com/en/whats-on/calendar?benefits_with_the_city_card=freecard&benefits_with_the_city_card=discountcard&benefits_with_the_city_card=giftcard)
- 1 Free canal cruise
- Free, unlimited use of GVB public transport (bus, tram & metro)
- 1 Free 24h bike rental
- Great discounts on attractions throughout Amsterdam and the surrounding area
Not Included
- Other personal expenses
- Train transportation
- Public transport in Haarlem, Zaanse Schans, Volendam, Marken, Muiden, and Enkhuizen
Fee related
- Same price applies to all ages
Eligibility
- Important: Infants and children must be included in the passenger headcount
Confirmation
- You'll get confirmation within minutes. If you don't see any confirmation, reach out to our customer support.
Additional information
- Please note that many Amsterdam attractions offer free entrance or special discounts for children. The City Card provides significant savings for children aged 10+
- Please note that for some Iamsterdam City Card venues you are required to book a timeslot in advance
- Please refer to the City Card page to find up-to-date information on available venues with instructions on how to book timeslots with your City Card (for each specific venue) so you can make the most of your visit to all the museums, sights, and attractions that Amsterdam has to offer
- Timeslots can be booked online immediately after receiving your voucher and before redeeming your voucher for the digital City Card
How to redeem
- The I amsterdam City Card comes in digital form and works on smartphones through our app. To use the City Card you will need to download the I amsterdam City Card app and add your card to it. Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations. Once a card has been transferred, it cannot be transferred (back) again. You can download the I amsterdam City Card app through the following links: Apple,Andriod
Address
- I amsterdam City Card
Usage validity
-
The voucher is valid until 31 Dec 2025 23:59
-
Once activated, the voucher remains valid for 24 hours
Voucher type
- Present your mobile voucher
I amsterdam City Card - 48 Hour Card
Included
- 2-day attraction pass
- Admission to: Free entry to Amsterdam's best museums and attractions, including Rijksmuseum, Moco Museum, Artis Royal Zoo, Stedelijk Museum, NEMO Science Museum, Rembrandt House Museum, Diamond Museum, H’ART, Amsterdam Museum, Fun Forest, This is Holland, and much [more](https://www.iamsterdam.com/en/whats-on/calendar?benefits_with_the_city_card=freecard&benefits_with_the_city_card=discountcard&benefits_with_the_city_card=giftcard)
- 1 Free canal cruise
- Free, unlimited use of GVB public transport (bus, tram & metro)
- 1 Free 24h bike rental
- Great discounts on attractions throughout Amsterdam and the surrounding area
Not Included
- Other personal expenses
- Train transportation
- Public transport in Haarlem, Zaanse Schans, Volendam, Marken, Muiden, and Enkhuizen
Fee related
- Same price applies to all ages
Eligibility
- Important: Infants and children must be included in the passenger headcount
Confirmation
- You'll get confirmation within minutes. If you don't see any confirmation, reach out to our customer support.
Additional information
- Please note that many Amsterdam attractions offer free entrance or special discounts for children. The City Card provides significant savings for children aged 10+
- Please note that for some Iamsterdam City Card venues you are required to book a timeslot in advance
- Please refer to the City Card page to find up-to-date information on available venues with instructions on how to book timeslots with your City Card (for each specific venue) so you can make the most of your visit to all the museums, sights, and attractions that Amsterdam has to offer
- Timeslots can be booked online immediately after receiving your voucher and before redeeming your voucher for the digital City Card
Usage validity
-
The voucher is valid until 31 Dec 2025 23:59
-
Once activated, the voucher remains valid for 48 hours
Voucher type
- Present your mobile voucher
How to redeem
- The I amsterdam City Card comes in digital form and works on smartphones through our app. To use the City Card you will need to download the I amsterdam City Card app and add your card to it. Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations. Once a card has been transferred, it cannot be transferred (back) again. You can download the I amsterdam City Card app through the following links: Apple,Andriod
Address
- I amsterdam City Card
Heineken® Experience Ticket
Included
- Admission to: Heineken Experience
- 2 glasses of Heineken beer
- Access to the first built Heineken brewery (1 hour and 30 minutes)
- Access inside the original brew room
- Live presentations in English
- Free audio guide available in Spanish, German, Chinese, Portuguese, French and Italian
Not Included
- Tour guide
- Personalized Heineken® beer bottle (Optional add-on)
Enter with voucher
Eligibility
- Participants must be aged 18+ to participate in this activity
- Participants must present proof of ID to participate in this activity
Confirmation
- You'll get confirmation within minutes. If you don't see any confirmation, reach out to our customer support.
Additional information
Disclaimer
- By booking the activity, you have acknowledged the package details and terms. We strive for a positive experience, but individual experiences may vary as some activity aspects may change due to factors beyond control
Others
-
It takes about 2 hours to finish the visit to the Heineken Experience
-
Saturdays can be very busy. You may want to choose another day if your schedule permits to avoid the crowds
-
The Heineken Experience does not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience.
-
The Heineken Experience staff has the right to ask for an ID to confirm the ages
-
Storage areas are available at the venue. Please contact staff on site for rates
-
Pets are not allowed inside the venue, with the exception of service animals with valid identification
-
Photography is allowed, but taking videos and photos for commercial purposes, as well as the live broadcasting of the show is strictly prohibited
-
This activity is not wheelchair-accessible
Usage validity
- The voucher is valid only on the specified date (and time if applicable)
Opening hours

- Heineken Experience
- From July 1st – September 2nd the opening hours are as follows:
- Monday to Sunday - 10:30 – 18:45 (Last time slot for entry)
- Building closes at 21:00
- Opening hours and closure dates may change. Kindly check for the latest information before your visit
Voucher type
- Present your mobile voucher
How to redeem
- Enter the venue directly with your voucher
Address
- Heineken Experience
- Stadhouderskade 78, 1072AE, Amsterdam
- Please refer to the map for assistance
How to get there
-
By metro: Metro 52 to Vijzelgracht stop
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Take trams 1, 7, 19 or 24 to Vijzelgracht stop and walk for 2 minutes
Choose from available options above
Cancellation Policy
- No cancellations, refunds, or changes can be made
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